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Samsung

Staron solid surface by Samsung is a less expensive competitor of the better known Corian. This ad campaign was tageted toward architects, interior designers and consumers to position Staron as stylish not just better priced. Ads were placed in Coastal Living, Architectural Record, Real Simple as well as many kitchen and bath publications. The campaign successfully increased awareness and sales of Staron.

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My role:

Concept

Art direction, design layout
On set art direction and retouching

Client presentation